usmile C10 Portable Dental Flosser

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usmile C10 Portable Dental Flosser

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CMF Team Project

Company: usmile

Year: 2023

Work Duty:

Design strategy, User research, Concept rendering, Prototyping and Testing, Supplier Coordination, Quality Control, Documentation…

Concept

After the previous product, the C1 series of water flossers, fell short in competitive edge and saw a decline in its core audience of seasoned professionals and sophisticated moms.

Our focus for the new C10 series is to attract and retain our core audience through aesthetics, freshness of breath, and enhanced cleaning efficacy while also expanding to new demographics.

Usmile Water Flosser C1

Samples of prototyping during color choose

CMF Strategy

Production

A major obstacle encountered during the development process was the selection and coordination of color schemes. In the proposal phase, we explored three main directions—trendy, luxurious, and professional—resulting in 16 different combinations, which were then narrowed down to five. Following user research, we picked white, pink, and blue.

And various components were sourced from different suppliers, including those employing dual-color injection molding, pad printing, and overmolding techniques. Therefore, we coordinated with multiple suppliers to ensure harmonious color combinations and supervised quality control throughout the process.

CMF Documentation

Decorative Plating for Cover

Body Spray Painting

Assembly

Launch

Image Credit: taobao

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